LUMEN
Transformative brand look & language as a springboard to dramatic growth
Lumen Bioscience is a story of breakthroughs: in drug development technology, in manufacturing scale and cost, and most importantly, in patient access to cures. Their approach to and belief in the potential of biologic drugs ran counter to the prevailing wisdom (and investment philosophies) driving the pharmaceutical industry.
lumen.bio
Brand platform and positioning (value proposition/mission/vision/values)
Key messaging and copy
Website content architecture and redesign with Fell Swoop
Creative direction
Project management